Rapha the high-end cycling retailer responded with magnanimity, when one of his employees spotted resemblance between Short Sleeve Pro Team Baselayer and Aldi’s cheaper Crane Men’s Pink Mesh Baselayer.
The Rapha official statement company praised for the budget supermarket for efforts in selling entry-level cycling kit and there had been no intention of causing offense in highlighting the similarities between two designs. Rapha to spokesperson said “We have huge admiration on any brand which people helps to get people on bikes and it can be a good thing that retailers like Aldi are selling cycling apparel and also we are proud of our design work and no offense was intended in pointing out the parallels.”
The women’s version of Aldi Baselayer also available in white, who features the Italian phrase “eat sleep pedal” on front and in the men’s version was “live to pedal”. The men’s version of Rapha Baselayer has been redesigned in 2018 as the phrase of “if you brake, you do not win” across the front. Aldi spokesperson said when contacted for an interview, he said “We provide an extensive range of quality and quantity in cycling clothing and equipment which helps you to make sport accessible and affordable for all and makes you look smarter.”